Curious about running AI on your own infrastructure?

Join our Private AI Event and discover how organizations build and operate AI platforms without sending sensitive data to public cloud AI services. Through live demos, customer stories and expert sessions, you'll learn what it takes to move from AI experimentation to production, securely, compliantly and under your own control.

Date: 23 June 2026
Time: 13:00 - 17:00 program, followed by food, drinks and networking until 20:00 (optional)
Location: ITQ HQ, Parallelweg 94, 1948 NM Beverwijk

Our keynote is confirmed, and it is a good one. Public philosopher Bas Haring takes you, alongside ITQ's own talent, through the past, present and future of AI. No slides, no jargon, just everyday examples and a twist that makes you think. Suddenly AI feels tangible, and you leave with the confidence to get started.

Why this event?

Real results. Hands-on sessions with live demos and real customer cases. You leave with a concrete picture of what Private AI can do for your organization.

Exclusive and intimate. A small room of IT leaders and executives who are serious about AI. No sales pitches, just real conversations.

From strategy to practice. A keynote from a leading voice, combined with concrete customer cases that show how AI actually runs in production.

Your data stays yours. Private AI runs on your own infrastructure. Nothing leaves your environment. Fully compliant with NIS2 and GDPR.

Four steps. One journey.

Every session moves you one step further, from finding the right use case to scaling a production platform.

Use case assessment  →  Prototype & POC  →  Production platform  →  Scale & optimize

Agenda

  • 13:00  Doors open and welcome by Ferdinand Stijn
  • 13:10  10 lessons learned from 10 years of AI engagements - Johan van Amersfoort
  • 14:00  From 0 to 100: building AI prototypes that show value - Tom Heyerick
  • 14:20  Coffee break
  • 14:40  Keynote: past, present and future of AI - Bas Haring
  • 15:45  Faster PoC to production: introducing the ITQ AI Use Case Factory - Maxime Colomes
  • 16:15  Coffee break
  • 16:35  Day 2 in the LLM age: what comes after production - Sander Harrewijnen
  • 17:05  Closing by Ferdinand Stijn
  • 17:15 - 20:00  Food, drinks and networking (optional)

Ready to go from idea to production?

Reserve your spot for an exclusive, small-scale session built for real interaction and depth. Expect focused discussions, practical perspectives and insights you can apply right away. Seats are intentionally limited to keep it personal, so registration is first come, first served.

Johan van Amersfoort presenting

Sponsored by

Meet our speakers

Bas Haring

Public Philosopher & Professor of Public Understanding of Science

He is a philosopher and previously earned a PhD in artificial intelligence. Today, he is a professor of Public Understanding of Science at Leiden University (a.k.a. a “professor of making things understandable”). He aims to explain science and philosophy in a fresh yet accessible way to a broad audience.

Bas Haring

Johan van Amersfoort

Chief Evangelist

Johan van Amersfoort is Chief Evangelist & AI Lead at ITQ, and a passionate technologist with a strong foundation in designing and building infrastructures. As his career progressed, Johan’s focus naturally expanded into the worlds of Artificial Intelligence, MLOps, AIOps and Cloud Native platforms — areas where innovation meets real business value.

A certified VCDX, author of The VDI Design Guide book series, and long time VMware vExpert, Johan is known for combining strategic insight with deep technical knowledge. Today, his mission is to help organizations accelerate their AI journey by building intelligent, automated platforms that enable smarter operations and faster innovation.

Whether on stage at global tech events, in front of a camera or behind the keyboard, Johan thrives on storytelling, knowledge sharing and connecting technology to impact. His journey from virtual desktops to AI-driven platforms reflects a broader shift in enterprise IT, one Johan continues to champion with energy, curiosity and clarity.

Visit my ITQ profile
Johan van Amersfoort stoel

Maxime Colomès

AI Platform Engineer

I truly believe that a well-designed IT system makes a great business value proposal even better. I focus on keeping up with the fast pace of change in our world to bring smarter, state-of-the-art solutions that answer people’s needs and improve the user experience. I’ll always do my best to make my cloud, architecture and automation expertise available to have a positive impact around me.

Visit my ITQ profile
Maxime Colomes stoel

Tom Heyerick

AI Platform Engineer
Hi, I’m Tom. I work as a Platform Engineer at ITQ Netherlands.
My main focus is on Kubernetes and OpenShift, with a strong interest in AI integration and running AI workloads using OpenShift AI. I’m also passionate about automating processes and reducing manual work through DevOps practices and cloud-native tools.
My goal is to build reliable, high-performance, and scalable platforms that enable teams and deliver real value to our customers.
Visit my ITQ profile
Tom-Heyerick

Sander Harrewijnen

Developer Enabler

Ever feel the need to have a chat about software development? Ask me anything! As the Technologist Application Modernization, with 15+ years of experience, I can help you and your team design and build robust software solutions, new or existing, that can stand up to changing demands and requirements while still offering the right capability at the right time for end-users. With the help of patterns and practices, modern way of working and solid engineering anything is possible.

Visit my ITQ profile
Sander Harrewijnen stoel
Secure your spot today because the spots are limited!

Register now for free

June 23, 2026 13:00
ITQ Headquarters
ITQ Beverwijk office entrance